ELT Guest blogs Publishing Strategy

The big picture: ELT in the MENA region

With mixed-ability classes and a patchwork of British, American and other varieties of English being delivered, teaching ELT in the primary classroom poses plenty of challenges. Not to mention the wide variety of contexts across the MENA region.

ELT Guest blogs Publishing

Q&A: Navigating cultural contexts in educational publishing

Charlotte al-Qadi explains why and how the publishing industry can embrace cultural contexts.

Case studies ELT Publishing

Project insights: Cultural adaptation

Our client was publishing maths and science instructional materials for schools in the Middle East region on behalf of the Ministry of Education.