strategy
Helping you stay ahead of the game
Support for strategic initiatives
- Value proposition development
- New concept development
- Market scanning, landscape review and competitor analysis
- Content workflow and management
- Scenario planning
- Market sizing, analysis and segmentation
- Competitor, acquisition and partnership research
- Management information provision
- Strategy-process planning and facilitation
Our leadership team, subject specialists and selected senior associates provide expert training and professional development that is tailored to the education market.

“Oriel Square is so solidly in the education space, and their understanding of the commercial side in education is really good.“
Head of Education Programme
Our approach to publishing and content strategy follows the framework laid out by Richard Rumelt in Good Strategy/Bad Strategy: The Difference and Why It Matters (2011). The approach is founded on a structured process, with the aim of delivering clear and practical recommendations.
Expect us to challenge assumptions and help develop focused business plans and winning strategies. Our report will typically provide you with:
1. A diagnosis: develop a shared understanding of your specific context and needs.
2. A guiding policy: build and test a series of hypotheses for success.
3. An action plan: outline a clear and executable plan.
“The value in the report is that it’s a working document for us, not something we did 8 months ago and has stayed in a dusty cupboard. We refer to it, speak about it, use it during board meetings and that shows the value we place on it.”
Director
Corporate strategy facilitation
A review of strategic priorities for a major educational publisher in the wake of the pandemic.
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Working with you and your team to identify and develop opportunities for new products, services or markets.
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Research that answers your questions, communicates your findings and strengthens your strategies.
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Creating high-quality, inspiring content to deliver transformation through education.
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