Avallain & TeacherMatic thought leadership campaign
Commissioned research and thought leadership campaign for Avallain and TeacherMatic.
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Avallain & TeacherMatic thought leadership campaign
The why: Support educators in integrating generative AI responsibly into classrooms by sharing best practice and insights around productivity, creativity, quality and safety when using GenAI tools.
Brief: Carry out impartial research into educator use of AI tools to produce and launch a thought leadership report for educators.
What we did:
Teacher interviews and desk research
Narrative for consumer engagement
Report design, editorial and typesetting
What we delivered:
Market-ready thought leadership report
Campaign plan for launch
Marketing collateral, including designed assets