British Council exam mapping research and communications

British Council exam mapping research and communications

Exam mapping research and communications to support the marketing and delivery of the British Council’s Secondary Plus course.

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research and communications

British Council exam mapping research and communications

We worked with the British Council to support the marketing and delivery of their Secondary Plus course and provided recommendations to inform work on subsequent editions.  

The British Council wanted to map the course to national and international examinations to help market the current edition and to support teachers in helping students prepare for these exams.

This included research to map the course content to exams in the British Council’s top markets, alongside international assessments; a report summarising the findings; exam advice added to the teaching guides for each of the 120 modules; and two marketing decks to communicate the work.

What worked well on this project was having multiple people in the Oreil Square team working on different phases depending on their area of expertise. When I came in towards the end of the project to work on the marketing materials, I had a really clear brief and objective, and I was able to speak to others in the team to collate the information I needed and develop that into something suitable for the target audiences.” – Keira Moulding, Communications Manager

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