Bloomsbury Lit in Colour research and report
Primary research with stakeholders in education, publishing and theatre to produce a recommendations report for Bloomsbury’s Lit in Colour campaign.
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Bloomsbury Lit in Colour research and report
The why: As part of their commitment to the Lit in Colour initiative, Bloomsbury wanted to put the spotlight on diversity in plays and drama and increase students’ access to plays by Global Majority writers.
Brief: Conduct research with teachers, publishers, awarding bodies, theatre organisations, practitioners, authors and playwrights to produce a recommendations report.
What we did:
Primary research (interviews, roundtable discussions and surveys)
Secondary desk research
Report commissioning, writing, editorial and typesetting
Cover and page design, and report branding
What we delivered:
Independent research report
Branding for use across Bloomsbury’s Lit in Colour campaign