How we work

Oriel Square’s three-phase model of publishing

Oriel Square looks at publishing in three phases, and we’re here to help with any or all. We will usually get involved at Phase 1 as an extra mind and voice in strategy, or in Phase 2 to research and commission pieces of publishing.
Phase 1: Analysis and strategy
Phase 1: Analysis and strategy
We will work with your senior team to identify and develop opportunities. Typically, you will approach us with:

  • a one-line publishing idea
  • a need for research: for example, there’s a policy announcement or interesting competitor activity
  • an idea that’s had more work, but has never quite got off the ground
  • one project more than will fit on your plate.

Typically, at the end of Phase 1, we will deliver publishing proposals with their business case; or the business case against, with recommendations for anything you might look at next.

Phase 1 might be as far as you want our help. But we are ready to take proposals through to Phase 2.
Phase 2: Research and commissioning
Phase 2: Research and commissioning
We will take proposals and rigorously research them for commissioning. Throughout the research and pre-production phases, we will provide you with the reports you need so that you can incorporate our data into your approval documents or systems. We will work with the right people in your team to make the transfer of our data into your business documents and systems as straightforward as possible.

We will tailor reports and presentations for the different audiences you have (publishing board, marketing, sales team, brand committees, external parties).

Often you will have in-house teams or preferred partners ready to take the commissioned piece to publication; alternatively, at this stage we can commit to timescales and budgets for Phase 3.
Phase 3: Pre-production
Phase 3: Pre-production
We can handle all aspects of pre-production, and we work with any preferred partners or in-house teams who you want us to involve. Throughout, we will provide:

  • regular schedule updates
  • cost updates (where relevant)
  • marketing, sales and other abstracts and samples as agreed.

We will deliver files in the format you need for press or digital launch. We will work either with our digital partners or yours to populate your online platform.

Working with partner teams


We know that you already have established partners for some aspects of product development – we will work with them as you would, to get the best outcomes. Alternatively, we can use our trusted partners for market research, digital development, design and page make-up.


Where you have in-house specialists and teams, we will make contact as early as possible to ensure that we have excellent communication, and that there is full visibility of time and resource dependency.

We lend you capacity

  • No more missed opportunities – we can take you from a line in a cost sheet to live, and we can pick up a project when you need internal resource elsewhere.
  • Predictable costs and schedules – including staged delivery to fit your processes.
  • Project oversight – with documents you can share with confidence internally.


When to talk to us

Whenever you like! We are publishing colleagues. We want to talk to you about your publishing objectives, budgets and timescales. We will publish the product exactly as you brief, or we will help you design product features.

  • Build an existing brand with us, or let us help you publish into an existing brand. Drawing on our own market and industry knowledge, we can read our way into your analysis.
  • Get thought and advice from us at any phase of commissioning and publishing.
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